In cursa se afla 66 de campanii online valide, inscrise de 21 de companii participante (in principal agentii digitale si de media, publisheri, advertiseri).
Dintre cele 10 categorii, cea cu concurenta cea mai acerba este“Brand Awareness & Positioning” (cu 15 campanii inscrise), urmate de “Experimental & innovative” (9 inscrieri), “Cross-Media” (9), “Branded Content, Blogging & PR Campaigns” (8) si“Best Social Media App” (8 inscrieri).
Campaniile acopera zonele de FMCG, Telecom, Auto, Serviciifinanciare, Showuri TV, Filme si Alte manifestari culturale, Tehnologie&Gadgeturi, Industrie, Bauturi si Cosmetice.
Juriul este format din: Presedinte, David Doty – Executive Vice President & CMO of Interactive Advertising Bureau US, respectiv membri alesi de IAB Romania: Alex Visa – Managing Partner Hyperactive, Stefan Iordache – COO Leo Burnett, Bogdana Butnar – Business Development, Head of Telco/eCommerce Google Romania, Orlando Nicoara – General Manager Mediafax Group, Radu Ionescu – Founder and Art Director Kinecto, Alin Zainescu – Business Development Manager la TradeAds Interactive, Oana Iliescu – Online Proposition and Web Development Manager Romtelecom, Robert Anghel – Online Sales and Care Manager Orange Romania, Radu Apostolescu – Founder eMag si Cristian Petriceanu – Presedinte IAB Romania.
Jurizarea va fi facuta in cadrul unei intalniri comune a membrilor juriului, prin notare individuala secreta, corectitudinea calcularii de catre IAB a rezultatelor fiind observata de PwC. Castigatorii vor fi anuntati in cadrul Galei de Premiere din seara zilei de 17 mai, in The Silver Church.
IAB MIXX Awards va avea loc in cadrul RoNewMedia. Gala gazduita de Andi Moisescu va fi urmata de Think Digital Interactive Party, in The Silver Church Club. Accesul la gala si la party se face pe baza de invitatii si inscrieri la adresa de e-mail ronewmedia@q2m.net.
